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Pic N Drop Entrepreneur Activation

the brief

Pin N Drop is a cutting edge platform connecting individuals with local delivery/dispatch riders in their neighborhoods and cities. D&D was tasked with Develop a comprehensive engagement strategy to create awareness and onboard entrepreneurs for Pic n drop, a innovative tech-enabled delivery hub.

 

Coverage: Lagos, Duration: 3 weeks 

Objective/KPI: Engage and on-board 4000 entrepreneurs in Lagos

 

Our Approach

Campaign Tactics

 

We kicked off the activation with two teams to create  awareness and educate target audience across Lagos.  Each teams had 10 Brand Ambassadors and Supervisor

Results

 

3,200 entrepreneurs on boarded via App download 400% increase in App downloads (1,000 to 5,000)

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