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Pic N Drop Entrepreneur Activation
the brief
Pin N Drop is a cutting edge platform connecting individuals with local delivery/dispatch riders in their neighborhoods and cities. D&D was tasked with Develop a comprehensive engagement strategy to create awareness and onboard entrepreneurs for Pic n drop, a innovative tech-enabled delivery hub.
Coverage: Lagos, Duration: 3 Weeks
Objective/KPI: Engage and on-board 4000 entrepreneurs in Lagos.
Our Approach
Campaign Tactics
We kicked off the activation with two teams to create awareness and educate target audience across Lagos. Each teams had 10 Brand Ambassadors and Supervisor
Results
3,200 entrepreneurs on boarded via App download 400% increase in App downloads (1,000 to 5,000)
