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Mentos Mai-Shayi Expansion (MMX)
the brief
Mentos Mai-Shayi Expansion campaign was developed by D&D for Perfetti Van Melle Nigeria Limited. Agency was tasked with expanding and growing entry for Mentos Candy into Mai-Shayi outlets across selected Mid-North, North-East and Western states of Nigeria. Coverage: Yola, Sokoto, Bauchi, Abuja & Kaduna. Duration: 6 Weeks.
Our Approach
Campaign Tactics
D&D recruited and trained 5 teams comprising of 1 team lead and 5 Mentos sales reps(MSR) to cover and expand into neighborhood Mai-Shayi outlets
Results
Exceeded expansion target by 44%, grew revisit rate by 250%, and Geo-Tagged and matched 1120 Mai-Shayi outlets using provided sales and geo-tagging application.
