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Hennessey

the brief

D&D was tasked with increase share of shelf for Hennessey VS 70cl and 35cl across target on trade premises, Foster emotional connections between the brand and customers & Reward purchases of target SKUs


Coverage: Lagos & Ibadan, Duration: 4 Months

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Our Approach

Campaign Tactics

 

D&D recruited and trained 36 Hennessey In-Club brand ambassadors to drive engagement, advocacy, and reward mechanics. Designed and deployed 18 Hennessey-branded corrugated containers as media walls for engagement and Top of Mind awareness

Achievements

 

Increased share of shelf across target On Trade premises by 17%, Engaged over 17,000 consumers and reinvigorated emotional drivers, Covered 36 On Trade premises across  Lagos and Ibadan

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Quick Contact

We believe that meaningful experiences surpass mere exposure, creating profound connections that resonate.

Head Office

  • Lagos, Nigeria
  • +2348038175295
  • +2348142237591
  • info@dndbrandcustodian.com

Site Links

The Partners

  • James Daniel
  • Odianose Okoduwa
  • Akin Akingbola
  • Micheal Okoduwa

Practice Areas

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