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some of our best works
AMI Seasoning Market Storm Activation
the brief
D&D conceived and executed a market storm initiative to promote AMI Seasoning Cube across key South East states. Coverage: Enugu, Onitsha. Duration: 4 Weeks.
Our Approach
Campaign Tactics
D&D recruited and trained 2 roving team composing of 2 Supervisors, 2 Compere, 2 DJ’s, 4 Dancers and 30 brand ambassadors. Roving teams had a mandatory to improve top of mind awareness of AMI seasoning cubes, sell(80% of all sales into Neighborhood retailers and consumers) and reward.
Results
42% increase in sales across coverage locations.
some of our best works
AMI Seasoning Trade Fair Demonstration
the brief
Live Demonstration of AMI Seasoning by a professional chef at the Trade Fair. Coverage: Lagos, Duration: 10 Days.
Results
3,000 cases of Ami Seasoning was sold.
