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Mentos Mai-Shayi Expansion (MMX)

the brief

Mentos Mai-Shayi Expansion campaign was developed by D&D  for Perfetti Van Melle Nigeria Limited. Agency was tasked with  expanding and growing entry for Mentos Candy into Mai-Shayi  outlets across selected Mid-North, North-East and Western  states of Nigeria.

 

Coverage: Yola, Sokoto, Bauchi, Abuja & Kaduna

Duration: 6 Weeks

 

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Our Approach

Campaign Tactics

 

D&D recruited and trained 5 teams comprising of 1  team lead and 5 Mentos sales reps(MSR) to cover and  expand into neighborhood Mai-Shayi outlets

Results

 

Exceeded expansion target by 44%, grew revisit  rate by 250%, and Geo-Tagged and matched  1120 Mai-Shayi outlets using provided sales and  geo-tagging application.

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Quick Contact

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Head Office

  • Lagos, Nigeria
  • +2348038175295
  • +2348142237591
  • info@dndbrandcustodian.com

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The Partners

  • James Daniel
  • Odianose Okoduwa
  • Akin Akingbola
  • Micheal Okoduwa

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