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Our Approach
Results
Increased Top of Mind awareness by 25% using billboards at strategic locations
Coverage
Abuja & Kaduna
some of our best works
D&D was tasked with management and deployment of outdoor billboards for Amber Energy Drinks at select Northern Locations for a 1year period.
Coverage: Abuja & Kaduna
Increased Top of Mind awareness by 25% using billboards at strategic locations
Abuja & Kaduna
some of our best works
Amber Retail Expansion (ARX) was developed by D & D to expand the shelf space for Amber Energy Drink within neighborhood retail outlets across 5 south western states. Expansion campaign cut across sales, visibility, deployment and gifting.
Coverage: Oyo, Ekiti, Osun, Ondo and Kwara State. Duration: 5 Months.
D&D recruited and trained 110 Sales Order Representatives (SOR) and 5 team leads to execute expansion campaign. SORs were broken down into neighborhood teams with coverage of 100 retail outlets per SOR.
ARX campaign increased footfall and demand by over 57% across locations of coverage