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Hennessey
the brief
D&D was tasked with increase share of shelf for Hennessey VS 70cl and 35cl across target on trade premises, Foster emotional connections between the brand and customers & Reward purchases of target SKUs
Coverage: Lagos & Ibadan, Duration: 4 Months
Our Approach
Campaign Tactics
D&D recruited and trained 36 Hennessey In-Club brand ambassadors to drive engagement, advocacy, and reward mechanics. Designed and deployed 18 Hennessey-branded corrugated containers as media walls for engagement and Top of Mind awareness
Achievements
Increased share of shelf across target On Trade premises by 17%, Engaged over 17,000 consumers and reinvigorated emotional drivers, Covered 36 On Trade premises across Lagos and Ibadan
